The Opening Weekend was always the method of measuring consumer excitement for Hollywood Movies. Indeed if you search opening weekend even today you’ll note the focus on blockbusters.
We keep getting told that consumer preferences are changing, a tipping point approaches, but the search results remain the same.
This week the term opening weekend was used by a number of media organisations to describe Apple’s initial sales of the iPhone 5. Couple that usage with the long expected mass-market adoption of alternative methods of consuming entertainment, and I wonder how long before search results for that term change to look more like this?
Filed under: Art and Entertainment, Marketing & Media, Movies, Technology Tagged: content, DuckDuckGo, entertainment, Hollywood, iPhone, Movies, Opening Weekend, Search
